YOUR BRAND SPIRIT IS

Sister-Sprite

You combine the Sister’s cosiness, with the Sprite’s sunshine.

There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.

You may be a balanced blend of Sister & Sprite. You may be mostly Sister with a hint of Sprite. You may be more Sprite in voice, and more Sister in visuals. Keep scrolling to discover what feels true to you:

sprite brand mood board

Sprite

VIBE: JOYFUL
VOICE: UPBEAT
VISUALS: SUNNY

As a Sprite spirit, you are sunshine personified. With a bright-eyed zest for life, you are loved for the hope, enthusiasm, and light-heartedness you bring.

Your positive vibes are expressed through your light + bright palette, playful elements, and mood-enhancing visuals.

sister brand mood board

Sister

VIBE: COSY
VOICE: LOVING
VISUALS: WARM

As a Sister spirit, you feel like a big hug - cosy, comforting, and wonderfully down-to-earth. You have a way of making us feel so safe and seen, and you’re the first person we’d want to snuggle up on the sofa with for a good heart-to-heart!

Your loving energy is expressed through your affectionate tone, earthy palette, soft shapes, and warm inviting visuals.

WATCH THE BRAND SPIRITS

Masterclass

Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Sprite-Sister in you into a powerfully authentic personal brand.

about

Hello!

I’m christina paul, brand therapist, web designer.

I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.

Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!

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