YOUR BRAND SPIRIT IS

Sage-Rebel

You combine the Sage’s calm, with the Rebel's defiance.

There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.

You may be a balanced blend of Sage & Rebel. You may be mostly Sage with a hint of Rebel. You may be more Rebel in voice, and more Sage in visuals. Keep scrolling to discover what feels true to you:

Sage

VIBE: CALMING
VOICE: STEADY
VISUALS: CLEAN

As a Sage spirit, you are loved for your quiet confidence, gentle wisdom and grounding presence. The steadiness of your voice and soundness of your approach brings calm and clarity.

Your grounding energy is expressed visually through clean fonts, calming imagery, a neutral palette, and a minimalist aesthetic.

rebel brand mood board

Rebel

VIBE: DEFIANT
VOICE: CANDID
VISUALS: BOLD

A Rebel with a Cause, you're feisty, defiant, and not afraid to shake things up. People love you for the freedom you stand for and the fire you light in them.

Your badass spirit comes through in your bold fonts and colours, out-of-the-box visuals, and BS-free truth-telling.

WATCH THE BRAND SPIRITS

Masterclass

Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Sage-Rebel in you into a powerfully authentic personal brand.

about

Hello!

I’m christina paul, brand therapist, web designer.

I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.

Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!

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