YOUR BRAND SPIRIT IS
Queen-Sister
You combine the Queen’s charisma, with the Sister’s warmth.
There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.
You may be a balanced blend of Queen & Sister. You may be mostly Sister with a hint of Queen. You may be more Sister in voice, more Queen in visuals. Keep scrolling to discover what feels true to you:
Sister
VIBE: COSY
VOICE: LOVING
VISUALS: WARM
As a Sister spirit, you feel like a big hug - cosy, comforting, and wonderfully down-to-earth. You have a way of making us feel so safe and seen, and you’re the first person we’d want to snuggle up on the sofa with for a good heart-to-heart!
Your loving energy is expressed through your affectionate tone, earthy palette, soft shapes, and warm inviting visuals.
Queen
VIBE: empowered
VOICE: CONFIDENT
VISUALS: STYLISH
As a Queen spirit, you are a shining beacon for what is possible. A natural leader and visionary, you’re here to dream big, play big, and make a significant impact.
Your empowered spirit comes through in your confident tone and sophisticated aesthetic - editorial fonts, jewel-toned palettes, lush textures, and polished visuals.
WATCH THE BRAND SPIRITS
Masterclass
Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Queen-Sister in you into a powerfully authentic personal brand.
about
Hello!
I’m christina paul, brand therapist, web designer.
I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.
Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!
