
YOUR BRAND SPIRIT IS
Queen-Rebel
You combine the Queen’s charisma, with the Rebel's defiance.
There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.
You may be a balanced blend of Queen & Rebel. You may be mostly Queen with a hint of Rebel. You may be more Rebel in voice, and more Queen in visuals. Keep scrolling to discover what feels true to you:

Rebel
VIBE: DEFIANT
VOICE: CANDID
VISUALS: BOLD
A Rebel with a Cause, you're feisty, defiant, and not afraid to shake things up. People love you for the freedom you stand for and the fire you light in them.
Your badass spirit comes through in your bold fonts and colours, out-of-the-box visuals, and BS-free truth-telling.

Queen
VIBE: empowered
VOICE: CONFIDENT
VISUALS: STYLISH
As a Queen spirit, you are a shining beacon for what is possible. A natural leader and visionary, you’re here to dream big, play big, and make a significant impact.
Your empowered spirit comes through in your confident tone and sophisticated aesthetic - editorial fonts, jewel-toned palettes, lush textures, and polished visuals.

WATCH THE BRAND SPIRITS
Masterclass
Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Queen-Rebel in you into a powerfully authentic personal brand.

about
Hello!
I’m christina paul, brand therapist, web designer.
I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.
Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!