
YOUR BRAND SPIRIT IS
Queen-Poet
You combine the Queen’s charisma, with the Poet’s soulfulness.
There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.
You may be a balanced blend of Queen & Poet. You may be mostly Poet with a hint of Queen. You may be more Poet in voice, and more Queen in visuals. Keep scrolling to discover what feels true to you:

Poet
VIBE: SOULFUL
VOICE: THOUGHTFUL
VISUALS: STIRRING
Deeply attuned and introspective, the Poet has the ability to capture life’s poetry and make us feel things - deeply. You don't take naturally to the spotlight, but when you share yourself with us, we are moved by the beauty of your words & visuals.
Your soulful nature is expressed visually through a muted palette, evocative imagery, and organic fonts & textures.

Queen
VIBE: empowered
VOICE: CONFIDENT
VISUALS: STYLISH
As a Queen spirit, you are a shining beacon for what is possible. A natural leader and visionary, you’re here to dream big, play big, and make a significant impact.
Your empowered spirit comes through in your confident tone and sophisticated aesthetic - editorial fonts, jewel-toned palettes, lush textures, and polished visuals.

WATCH THE BRAND SPIRITS
Masterclass
Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Queen-Poet in you into a powerfully authentic personal brand.

about
Hello!
I’m christina paul, brand therapist, web designer.
I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.
Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!