your brand spirit is

Poet-Sprite

You combine the Poet’s soulfulness, with the Sprite’s sunshine.

There are 6 Brand Spirits, and we are each a blend of 2. It’s this blend that captures our depth and dualities, and allows for a beautiful range of unique expression within this very simple framework.

You may be a balanced blend of Sprite & Poet. You may be mostly Sprite with a hint of Poet. You may be more Sprite in voice, and more Poet in visuals. Keep scrolling to discover what feels true to you:

sprite brand mood board

Sprite

VIBE: JOYFUL
VOICE: UPBEAT
VISUALS: SUNNY

As a Sprite spirit, you are sunshine personified. With a bright-eyed zest for life, you are loved for the hope, enthusiasm, and light-heartedness you bring.

Your positive vibes are expressed through your light + bright palette, playful elements, and mood-enhancing visuals.

Poet

VIBE: SOULFUL
VOICE: THOUGHTFUL
VISUALS: STIRRING

Deeply attuned and introspective, the Poet has the ability to capture life’s poetry and make us feel things - deeply. You don't take naturally to the spotlight, but when you share yourself with us, we are moved by the poignant beauty of your words.

Your soulful nature is expressed visually through a muted palette, evocative imagery, and organic fonts & textures.

WATCH THE BRAND SPIRITS

Masterclass

Watch this 20 minute mini masterclass to learn more about the Brand Spirits framework,
and how you can turn the Poet-Sprite in you into a powerfully authentic personal brand.

about

Hello!

I’m christina paul, brand therapist, web designer.

I weave my therapy background into this work to help Heartfelt Humans step into their fullest expression, so that more of the world can benefit from their medicine.

Whatever the Revolution in your Heart, I’d love to help you share it in a bigger more beautiful way. Just click on the button to check out my offerings!

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