welcome to
Copy Therapy!
Before we dive in…
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… so that it’s always within reach!
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While designed as a 6-week process, please go at whatever pace feels good for you. Like anything, the more space you gift yourself to sink deep, the more powerful the results will be. Let’s look ahead at your schedule and protect that time NOW! I would give yourself 20 hours to work through this whole process. Maybe you want to block a morning or evening every week? Maybe you have a quieter week coming up where you can immerse yourself in one go?
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While this is a self-led experience, as encouragement to actually get your HeartSong into the world, I am offering video feedback for those that complete this process, and rework their website copy.
When you’re ready, just click on the button below to submit your website URL, along with any questions you might have. I’ll review the 3 main pages of your site (Home, About, Offering), and record a personalised Loom video for you with my loving feedback.
Love, Christina
01.
week 1-2
Fully Expressed
Let’s first get clear on the Fullest Expression of you and your work. Because embodying Her will light a FIRE under your words.
Download your Fully Expressed Journal (if it opens in your browser, click the download icon in the top right of your screen). You can print it or type directly into it.
Before journaling, I recommend (1) creating sacred space (be it with candles, oils, or beautiful music), and (2) getting into your body. My favourite way of doing this is with some sacred karaoke! Singing and dancing to a big cathartic song always does it =).
02.
weeks 1-2
Brand Compass
Download and print out the Brand Compass template.
Add the ‘Distill’ sections in your Fully Expressed Journal to your Brand Compass.
Place your Brand Compass somewhere very visible, such as your workspace wall. Your Compass will keep you anchored and aligned with your True North.
03.
WEEK 3-4
HeartSong Journal
Now, we dive into the HeartSong Journal, 40+ pages of juicy prompts to help you clarify your Medicine, your Message, and the power of your Offerings.
All you need to do is relax and spill. Your HeartSong will magically turn into ready-to-go website copy that’s both emotionally and visually intelligent.
This journal’s magic only works if you use it digitally! So just download and type directly into it…
04.
WEEKs 5-6
Emotionally Intelligent Copy
It’s time to weave your words into your website! The next few modules cover principles that will supercharge your website copy - emotionally, visually, and strategically.
We’re first going to explore emotionally intelligent copy, because as a coach or therapist, your work is built on trust, empathy, and deep connection.
05.
WEEK 5-6
Visually Intelligent Copy
You might have written the most beautiful, heartfelt words in a Google Doc, but if they’re not laid out on your website in a visually effective way, your readers might bounce before they’ve got to gold.
06.
week 5-6
Strategic (SEO-Friendly) Copy
Now, let’s make sure your right people actually find you! This video takes you through the basics of search engine optimisation, so that your website can be having powerful conversations with limitless people, 24/7.
07.
WEEK 5-6
Applying Copy Therapy to your Website
We are so close to launch now! Here are my top tips on how to apply all that you’ve spilled in your journal, and all that you’ve learnt in these videos, to supercharge your website.
